Juliana
Juliana Medina is the CEO and Partner at Impulse Travel, a pioneering figure in Colombia’s tourism industry. Her journey began as a 16-year-old tour guide in Cartagena, working to fund her college education. What started as a means to pay her bills quickly evolved into a passion for using travel as a tool for social change. After a stint in Germany as an au pair, Juliana returned to Colombia with a fresh perspective and a deep desire to share her country’s complex history and culture with the world.
Juliana founded Impulse Travel, Colombia’s most innovative destination management company (DMC), with a vision to merge tourism with social impact. Under her leadership, Impulse Travel creates transformative experiences that go beyond traditional tourism, offering travelers deeper insight into Colombia’s people, culture, and the ongoing peace process. Whether challenging the “Pablo Escobar” narrative through Medellín tours or promoting sustainable, community-based tourism, Juliana connects travelers with the real Colombia, all while supporting local communities.
Known for her forward-thinking approach, Juliana fosters a collaborative environment within her team, which she affectionately calls a “high-performance group of friends.” Her work has not gone unnoticed, earning her accolades from the UNWTO for promoting peace through tourism and recognition as one of Colombia’s top travel innovators.
Juliana and her team have played a pivotal role in the creation of our Let’s Eat Colombia – Cartagena & Medellin tour. Their local expertise and passion for cultural exchange ensure that this journey highlights the rich diversity and culinary traditions of both cities, offering an immersive and meaningful experience to travelers.
When she’s not shaping the future of sustainable tourism, you’ll find Juliana fishing with local communities in Cartagena or indulging in a bowl of her favorite dish, sancocho de pescado, a reminder of her roots and home.
OUR CULINARY ADVENTURES
Let’s Eat Uzès! Week in Uzès – A Provencal Cooking Vacation in Southern France
8-day culinary holiday in southern France. Hands-on French cooking classes. Explore markets, visit producers, and be immersed in French cuisine. All skill levels are welcome. 7-nights lodging included.
Let’s Eat Parma – Food & Wine Holiday in Parma, Italy
Embark on a 7-day culinary adventure in Parma, Italy. Experience 6 nights of authentic pasta crafting, exquisite prosciutto tastings, and explorations of Italian wines. Perfect for enthusiasts of food and wine.
Let’s Eat Colombia – Cartagena & Medellin: Colombia Food Tour
Experience Colombia’s vibrant food scene with cooking classes, market tours, and cultural excursions. Taste traditional dishes and immerse yourself in Colombia’s rich history and transformation in this unique, immersive food tour.
Let’s Eat Seville – Cooking Holidays in Spain
8 days of cooking, tapas, wine, & flamenco in Andalusia. A culinary tour in Seville for food & wine lovers. Explore markets, taste with us & enjoy! All skill levels are welcome. 7-nights lodging included.
Let’s Eat Georgia! Explore Georgia 🇬🇪
Join us for an 8-day, 9-night culinary holiday taking you from Tbilisi, Georgia to the Georgian countryside and back. This is a food & wine lover’s dream holiday where hospitable local guides will lead you on a cultural and gastronomical journey
Let’s Eat Paris – French Cooking Tours in Paris
5.5 days of pure foodie love. A French culinary tour in Paris filled with food, wine, & cooking? Yes, please! Join our chefs & guides on a gastronomic journey through French cuisine à la Parisienne, Champagne & wine tasting, & more. Jump in!
Private Sessions – Private Online Cooking Classes
Take part in private online cooking classes with friends & family. We’re bringing great cooking experiences straight into your home kitchen through an interactive online cooking class. Cook along with your chef, ask questions, and enjoy!
Let’s Eat Seville: 6-Day Seville Food Tour
Seville, Spain is calling. Join a Seville Food Tour with a chef by your side. 6-day, 5-night Spanish cooking, tapas & wine tasting tour. A mini version of our longer Let’s Eat Seville tour and a chance to discover the Andalusian capital through its food & wine.
Let’s Eat Bread – 3-Day Bread Masterclass
This 3-day Bread master class is perfect for anyone who would like to learn how to make, maintain and use a starter. Learn to make better bread at home like a pro. We’ll teach you the techniques you need to beef up your bread-making skills. Open to bakers of all levels.
